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Content Marketing Green Topics vs Hot Topics

When it comes to creating content for your website, videos, and social media, the question of “green” topics versus “hot” or “trending” topics often comes up. “Green” topics, often referred to as “evergreen” content, is content that will usually stand the test of time for many months or even years.By contrast, “hot” and “trending” topics fizzle out quickly and become “old” after a short period of time…sometimes even a day or two. So how do you develop an effective content marketing strategy?

Content Marketing Green Topics vs Hot Topics